Stock supermarkets in france intermarche

Stock supermarkets in france intermarche

Posted: lcf2142 Date of post: 21.06.2017

In Europe, the ugly ducklings of the produce aisle are increasingly admired for their inner swans. Retailers at least in Europe and the U.

But many fruits and vegetables, while edible and nutritious, don't measure up.

Intermarché SAS: Private Company Information - Bloomberg

That means farmers end up tossing out a huge amount of food that fails to meet retailers' cosmetic standards — in some cases, as much as 20 to 40 percent of fresh produce gets wasted, according to estimates from the United Nations Environment Program.

But the European Union declared to be the Year Against Food Waste. And earlier this year, French retailer Intermarche, the country's third-largest supermarket, took that initiative viral, launching a cheeky "inglorious fruits and vegetables" campaign to get consumers to see the beauty of ugly produce. As this video shows, the Intermarche campaign made hideous fruits and veggies the star of the show.

In TV commercials and print ads, the supermarket promoted absurd-looking produce like "the grotesque apple," "the failed lemon," "the disfigured eggplant," "the ugly carrot" and the "unfortunate clementine. The campaign was a temporary experiment in a store in Provins, outside Paris. Intermarche bought up the lumpy and bumpy stuff that would have gotten discarded and gave it its own aisle in the supermarket, selling it at a 30 percent discount.

To convince shoppers that looks may have suffered but taste did not, the retailer also sold soups and shakes made with them. That initial campaign, launched in March, was quite successful: Marcel, the creative agency behind Intermarche's campaign, says overall store traffic rose 24 percent.

It was so successful, in fact, that Intermarche brought the idea back for a week in October in all of its 1, stores, and its competitors in France, Auchan and Monoprix, have launched similar initiatives. In Portugal, The New York Times reports , a food cooperative called Fruta Feia Ugly Fruit buys up produce too gnarly for supermarkets and sells it to customers attracted both to its lower prices and to its food waste prevention mission.

Farmers like the scheme, too — they get extra income instead of adding the ugly ones to the rubbish pile. This summer, Waitrose, a sort of U. In previous years the retailer has sold imperfect eggplants, carrots and plums.

Intermarché supermarkets in France - Shopping GPS POI Directory and POI Download Zone.

Other supermarkets are finding different uses for the produce, says Shazia Ejaz of the British Retail Consortium , an industry group. Courtesy of Waitrose hide caption. So what's driving the interest? The European Union relaxed strict rules governing the sale of imperfect fruit in But Tristram Stuart , a food waste activist with the group Feeding the , says growing consumer awareness was also crucial.

And, he notes, "there are not a lot of environmental measures out there that are going to save you money, but stopping wasting food is one of them. And consumers will scoop up these tasty uglies when they know the story behind their unfortunate looks, says Waitrose spokesperson Jess Hughes. And even Intermarche has said its promotion of inglorious produce can only be occasional, as problems with suppliers occur.

Nonetheless, the fever is also making the leap across the pond: In Canada, Safeway is experimenting with "misfit produce" displays.

And your local U. Plenty of activists stateside are hoping to bring ugly fruit to a supermarket or CSA near you soon. With a pinch of skepticism and a dash of fun, The Salt covers food news from the farm to the plate and beyond.

You can connect with senior editor and host Maria Godoy via our contact form or directly by email. You can also reach correspondent Allison Aubrey via email. Accessibility links Skip to main content Keyboard shortcuts for audio player.

View Navigation NPR NPR NPR Music NPR Books NPR About NPR Podcast Directory Search Toggle search. Music First Listen Songs We Love Music Articles Tiny Desk Videos. More Our Blogs Corrections All About NPR. Wow in the World. Music First Listen All Songs Considered Songs We Love Tiny Desk Alt. More All Programs Podcast Directory NPR Podcasts. Back First Listen Songs We Love All Songs Considered Reviews Music Videos.

stock supermarkets in france intermarche

Back Tiny Desk Live Concerts Field Recordings Studio Sessions Music Documentaries Music Videos Festival Recordings. Back Articles Interviews Quizzes Music Lists Best Music of the Year.

Back Book Reviews This Week's Must Read My Guilty Pleasure Three Books Risky Reads You Must Read This Summer Books Best Books of the Year.

stock supermarkets in france intermarche

Back Overview Overview and History Mission and Vision Stations and Public Media NPR Finances People Ethics Awards. Back Visit NPR NPR Presents Studio 1 Events Generation Listen Book a Speaker Request Permissions Ways to Listen NPR Extra Blog Email Newsletters Shop NPR Get Help Contact Us.

Back Support Public Radio Corporate Sponsorship Volunteer.

Back Releases and Statements Photos and Logos Fact Sheet PDF Media Relations Contacts. Back Careers at NPR Search Jobs Culture Applying Interns Fellows Digital.

Not Found

In Europe, Ugly Sells In The Produce Aisle. The Salt What's On Your Plate. Eating And Health Foodways Producers Food For Thought For Foodies. December 9, 6: The Salt Got Leftovers To Share? In Germany, There's A Website For That. About With a pinch of skepticism and a dash of fun, The Salt covers food news from the farm to the plate and beyond.

Subscribe RSS NPRFood AubreyNPRFood mgodoyh nprDanCharles. NPR Food Twitter Follow NPRFood. Help Contact Terms of Use Privacy Sponsorship Choices Text-Only.

inserted by FC2 system